Purple Perfection! Hawaiian Host Introduces New Ube White Chocolate Macadamias

HONOLULU, HI (September 8, 2025) – Hawaiian Host® proudly introduces its latest flavor innovation: Ube White Chocolate, a bold new addition to its beloved Paradise Collection.

Inspired by the vibrant flavors of the Pacific, this indulgent new treat blends the earthy sweetness of ube (purple yam) with the rich crunch of dry-roasted macadamia nuts, all wrapped in silky white chocolate. A final dusting of ube powder adds a pop of purple color and an extra layer of flavor, creating a treat that’s as eye-catching as it is delicious.

Ube White Chocolate will soon be available at select Costco locations across Hawai‘i and the West Coast (Bay Area to Seattle), with wider distribution to follow.