In April 2025, Mauna Loa Macadamia Nut Company proudly participated as a corporate sponsor of the 62nd Annual Merrie Monarch Festival and Royal Parade in Hilo, Hawai‘i. This world-renowned cultural event honors the rich traditions, stories, and artistry of Hawaiian hula and heritage.
With deep roots in Hilo for over 75 years, our involvement reflects our commitment to preserving and celebrating Hawaiian culture. Our dedicated Kea‘au team—joined by team members from our Honolulu office and Visitor Center—collaborated to design and build a stunning 20-foot parade float that paid tribute to the beauty and mana (spirit) of the islands.
This year’s parade highlighted the theme of community—reflecting the spirit of unity that’s at the heart of Hawaiian Host Group. From gathering fresh local foliage and steaming laulau for our parade walkers to designing special commemorative shirts for our employee participants, every detail was thoughtfully crafted with aloha and care.
The Merrie Monarch Festival is more than an event—it’s a powerful celebration of identity, artistry, and cultural pride. We are honored to support this important tradition and look forward to continuing our involvement in future years.
For more on this iconic festival, visit the official Merrie Monarch website.