Mauna Loa® Joins Fellow Hawai‘i Brand, Kahala, to Bring the Aloha Spirit to the Mainland with a Pop-Up Shop at Westfield Century City, Los Angeles, CA May 28th - July 27th
The two Hawai‘i brands partner in a pop up to give customers a chance to experience Hawaiʻi with Kahala’s line of aloha apparel and Mauna Loa’s macadamia snacks and new Macadamia Milk Ice Cream!
LOS ANGELES, CA, May 28, 2021 – Bringing island vibes and the spirit of aloha to the mainland this summer, Mauna Loa®, the leading brand of macadamia nut products in the US for more than 75 years, today joins fellow Hawai'i brand and makers of “The Original Aloha Shirt,” Kahala, in the launch of a pop-up shop at Westfield Century City, in Los Angeles, open to the public from May 28th through July 27th.
As Kahala’s first foray into retail stores outside of Hawai‘i, and Mauna’s Loa’s first attempt at retail outside of their Visitor Center at their plant in Keaʻau, Big Island, the temporary store opening marks a significant step for the continued history of both brands, and bringing Hawaiʻi to the West Coast.
The two-month pop-up event will feature Kahala’s signature apparel, including its Collector’s Edition: A limited series of aloha shirts, featuring iconic 1940s heritage designs and made from rayon filament fabric by the same Japanese mills that produced Kahala’s original shirts. Known for its premium macadamia nuts, Mauna Loa’s new brand refresh features beautiful new packaging with illustrations of iconic locations across the Hawaiian Islands, as well as a bold new flavor: Kiawe Smoked BBQ Macadamias. Also launching exclusively at the pop up- Strawberry Guava Nice Cream, from their new Macadamia milk non dairy nice cream. It’s paradise in a pint. Scoop-size samples will be available in flavors like Chocolate, Kona Coffee, and Mango Lilikoʻi.
Since launching in Sprouts nationwide, the Non-Dairy Macadamia Milk Ice Cream has the top four new items in plant-based ice cream, according to recent sales data, and has two of the top 16 plant-based ice creams in both the NorCal and SoCal divisions of Albertsons/Safeway.
“We were absolutely thrilled when Kahala approached us to partner with them in their Pop Up. We are both heritage Hawaiʻi brands with rich histories, still evolving through innovation and new partnerships to stay relevant and fresh, while being authentic to Hawaiʻi. The collaboration with them is a match made in paradise." says Danielle Laubenstein, Director of Global Marketing for Mauna Loa.
Kids under 12 are invited to “show their aloha” by coloring or designing their own aloha shirt. Design sheets are available in-store and upon completion can be entered into a weekly giveaway for a free kid's aloha shirt. One winner will be drawn every Friday. Available June 4th- July 23rd.
Visitors will enjoy other aloha-themed experiences throughout the duration of the activation and can learn more by following both Mauna Loa and Kahala on Instagram.
The pop-up shop will be located in Westfield Century City’s Atrium space, Suite 1330 Level 1. Between Tesla and Jo Malone. Hours, each week, include:
- -Sun: 11:00 AM-7:00 PM
- -Mon - Thurs: 11:00 AM-8:00 PM
- -Fri & Sat: 10:00 AM-9:00 PM
Westfield Century City is located at 10250 Santa Monica Blvd. For more information, visit Mauna Loa’s official pop-up page here.
About Mauna Loa®
Beginning in 1946, beneath the shadow of Mauna Loa volcano herself, the Mauna Loa brand began growing and roasting macadamias to produce a super-nut with a buttery flavor and unique crunch. Since then, the Hawai‘i-based company still roasts macadamias in its own manufacturing plant in Keaʻau on the Big Island, and has created a wide variety of macadamia nut products, including flavored nuts, chocolate covered nuts, and its newest line of plant-based Macadamia Milk Ice Cream. With a passionate team who embodies the aloha spirit, Mauna Loa continues to innovate with bold new products that harness the vibrant flavors and exquisite tastes of Hawai‘i. For more information on Mauna Loa, visit maunaloa.com.
About Hawaiian Host Group
Hawaiian Host Group, parent company to Hawaiian Host and Mauna Loa brands, is the leading manufacturer of premium chocolate and macadamia nut snacks. Renowned for providing an authentic chocolate and macadamia nut experience, the iconic Hawai‘i company has been offering high-quality, delicious products—from fine confectionery gifts to indulgent snacks, since 1927. Headquartered in Honolulu, Hawaiian Host Group produces a wide assortment of unique premium chocolate and macadamia nut snacks and distributes globally. For more information on Hawaiian Host Group, visit hawaiianhostgroup.com.
Founded in Honolulu, Hawai’i in 1936 by George Brangier and Nat Norfleet, Kahala is the oldest operating apparel company in Hawai‘i and the first brand to manufacture aloha shirts. Kahala is family owned, community minded and manufactures the majority of its collection in Honolulu, Hawai’i USA. The aloha shirt holds a large cultural significance in Hawaiʻi and embodies the aloha spirit. It is a piece of aloha you can wear, take with you, or give to a friend. Kahala has 5 retail locations in the Hawaiian archipelago, with 4 located on ʻOahu, and a newly opened store on the island of Kauai. Learn more at kahala.com.